An absolutely important HTML codes which are present on every page present on the web. The best example to explain the Page Titles, Meta Descriptions is the book. Just like the book, the Page Title tells the summary of the page.
In simple terms, the Page Titles gives users a quick brief about the page and provides a primary source of information to decide which result to click in the search engine result pages. The Meta Descriptions summarises the content of what the page is about.
As these are among one of the key elements of the SEO, our latest guide will take you on the tour of crafting attractive Page Titles, Meta Descriptions.
Make Each Page Title & Meta Description Unique
Similar to the page content present on your website, the Page Title and Meta Description should also be created unique. Make sure the Page Titles, Meta Description are unique, descriptive and concise. This helps visitors to differentiate between the rest of the pages.
Use Targeted Keywords
As soon as you search for a term in the search engines, the bot starts looking for those terms in the titles. In line with this tactic, start creating the Page Title by using the primary or the seed keyword to target within the Page Title. Do not forget to use the targeted keyword upfront in the Page Title to give more impact. This is because starting your Page Title with keyword upfront will appear closer to the areas where people scan first, however, you can keep the keyword towards the middle or end as well.
Start the Meta Description with the right set of keywords and continue creating the Meta Description giving the right essence of the page for users to understand what is on the page. The sole purpose of the Meta Description is to improve the click-through-rate (CTR). Draft a unique, eye-catching Meta Description and yes, do not be afraid to change or test it until it makes wonders for you.
And yes, make sure not to over-target or spam the Page Title, Meta Description only with keywords. The search engines really do not like such stuff!
Keep the Appropriate Length
It is good to use the ideal length of the Page Title, Meta Description rather than keep it too short or too long. The ideal length of Page Title should be within 58 to 60 characters whereas the length for Meta Description should be within 158 to 160 characters. Exceeding this length will result in Google truncating the Page Title, Meta Description by placing ellipsis at the end.
Create for Human and Not for Bots
The Page Title, Meta Descriptions are going to appear on the search engine result pages and the users are ones who are going to read and click on them. Keep the Page Title, Meta Description in a readable manner for human and by adding an accurately summarised brief of the page.
Feature Unique Selling Points & Call-to-Action Elements
The Page Title and Meta Description are your go-to-text and it should emphasize on what you are offering. Adding call-to-action text to the Page Title, Meta Description could adhere to triggering an action.
Clear Your Search Intent
According to the search intent such as informational, commercial, transactional, navigational utilize the keywords in the Page Title, Meta Description.
Match the Page Title, Meta Description with Page Content
The ideal practice is to create Page Title, Meta Description inline to the content of the page. In case the Page Title, Meta Description is not aligned then it could result in an increased bounce rate.
Set the Correct Tone
Every brand has a typical tone of voice which is inline to the brand identity. Creating Page Title, Meta Description tailored to the brand voice amplifies the chances of click-through-rate.
Research on Industry Players and Competitors
Audit and keep an eye on the industry player, competitors to figure out what exactly and how they have created the Page Title, Meta Description, keywords being targeted.
These are some of the most useful Page Title, Meta Description guidelines you should know about, to optimize your website and improve your visibility in the search engine.