Best Practices to Create Page Title and Meta Description

An absolutely important HTML codes which are present on every page present on the web. The best example to explain the Page Titles, Meta Descriptions is the book. Just like the book, the Page Title tells the summary of the page. In simple terms, the Page Titles gives users a quick brief about the page and provides a primary source of information to decide which result to click in the search engine result pages. The Read more…

SEO Interview Questions - Search Engine Fox

Top 15 SEO Interview Questions and Answers

‘Tis the time where everyone is after digital marketing whether it is a company wants to improve the sales, conversion rate, drive visitors or a job seeker looking for a brighter career in the field of online marketing. Among digital marketing, Search Engine Optimization (SEO) is a critical and challenging part for marketing strategy. For every business that wants to be discovered online, it has to invest in SEO. The investment in digital marketing has Read more…

How to Improve Local Visibility of Your Business

How to Improve Local Visibility of Your Business

Local search has become powerful for the businesses in past few years as potential customers often use search terms such as “near me”, “nearby” to find the information about the local shops and businesses. This makes it of utmost importance for businesses to improve their local visibility. To help optimize your business locally, we have prepared a comprehensive guide which will take you through all the aspects that are required to increase your visibility in Read more…

SEO Trends 2021

SEO Trends 2021

SEO (Search Engine Optimization) can do wonders to enhance your online visibility and maximize ROI. The history of SEO shows it is an evolving subject. Over the years, we have seen how SEO concepts, development and best practices have evolved over time. Here, we would mention 6 SEO trends we expect to witness in 2021. These trends are likely to disrupt the entire industry in the coming days. 1. Content with high E-A-T to find Read more…

Essential On-Page SEO Factors You Need to Know

Essential On-Page SEO Factors You Need to Know

In past few years, there is surge in the online visibility and search engine optimization has always been an essential element of it. Well optimized websites are capable of attracting traffic over time which eventually leads to increase in sales and conversion. In this article, we will go through the essential on-page factors and SEO considerations that one needs to focus on to succeed in the online world. What is On-Page SEO? On-page SEO (also Read more…

Top Alternative Mobile Apps To TikTok

Top Alternative Apps To TikTok

TikTok has been an emerging social networking app in the last few years with majority of audience being young adults. This mobile app is use to create music, dance, lip-sync and various other short comedy videos. Besides providing the huge library for the video creators, this app also helps in sharing the videos to friends and families. However, there are few alternatives to this app that are currently available to both iPhone and Android users Read more…

How to Perform Online Marketing Competitive Benchmarking

How to Perform Online Marketing Competitive Benchmarking

It is often natural to compare yourself with your competitors in this fast paced online world. Measuring the strengths and weakness of your business with the top industry players, helps define the company’s position, highlight gaps and uncover opportunities for the business. What is Competitive Benchmarking? Competitive benchmarking is the process of comparing your business with number of peers in the given market using a collective set of metrics. This is an essential approach for Read more…

Google My Business Profile

How to Add My Business or Location to Google Maps

Google Search is known as the powerhouse for majority of searches and one of the important driving forces behind it is Google Maps. It helps businesses with physical location like store, restaurants to be visible on Google for relevant search queries. Google My Business platform support business owners to attract potential customers online. According to a study, 76% of people who conduct a local search on their smartphone visit a physical place within 24 hours Read more…

What is the difference between Link Building and Link Earning

What is the difference between Link Building and Link Earning?

Link building and link earning both are the part of search engine optimization strategy. Both of these strategies always create confusion to SEO professionals as well as SEO clients. For better understanding of these strategies, please refer below information. Link Building It is the most popular search engine optimization strategy and you can say most of the SEO professionals started their career with this activity. Before 2012, it was the most effective strategy to rank Read more…

How to Remove Temporarily Closed Business Label on Google My Business

How to Remove Temporarily Closed Business Label on Google My Business

In the wake of current Coronavirus pandemic crisis, Google My Business tool that millions of business owners use to boost their visibility on local searches and maps, has suspended several of its features. One of it been the businesses marked as “Temporarily Closed”. Google in an official statement stated: During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to come into Read more…