Google Search is known as the powerhouse for majority of searches and one of the important driving forces behind it is Google Maps. It helps businesses with physical location like store, restaurants to be visible on Google for relevant search queries. Google My Business platform support business owners to attract potential customers online. According to a study,
76% of people who conduct a local search on their smartphone visit a physical place within 24 hours and 28% of those searches result in a purchase.Source: thinkwithgoogle.com
What is even more engrossing is there has been whopping increase in the search terms such as “near me”, “tonight”, “popular store near me” over last few years. With rise in these localized search queries, it becomes utmost important for businesses to show up in the Google Maps results.
This article will guide you on how to get your business location listed on the world’s most popular and authoritative maps.
Adding Your Business Location through Google My Business
Step 1: Head to Google My Business and Click “Sign In”. You can use your Google email id to login.
Step 2: Click Next and enter your business name to check if the business location is already added. If your business is not available, click on “Add Your Business to Google”.
Step 3: Enter your business name and click Next.
Step 4: You’ll then be brought to the category prompt box asking to enter the primary category that best suits your business. Search for and select a business category. You can enter multiple secondary categories later, once your business is verified. Then, click Next.
Step 5: Choose if you want your business location to appear on Google Maps. If you are a store or a restaurant, this will incredibly help your business. If you do not have a physical address, you can select “No” and will have an option to add the service area. After choosing options that fits your business, click Next.
Step 6: Enter your business address. You may also be asked to position a marker on your exact location. Then, click Next.
Step 7: Choose if you serve customers outside your business area. If you select “Yes” you will have option to list area. If selected “No”, you will be directed to prompt box with contact information.
Step 8: Enter a phone number and website URL for your business. Here, you’ll have the option to create a free website based on your shared business information.
Click “Finish” to save your listing. You will now be able to manage your listing on Google.
Once, you have completed your listing you will have access to your Google My Business dashboard. From there you will be able to update your business details viz. opening hours, secondary categories, photos, business description and much more. However, you must verify your ownership for the business. This can be done by requesting verification from the dashboard. Select from the available options and verify your business.
Adding Your Business Location through Google Maps
Another easiest way to add your business is directly through Google Maps. Follow below simple steps to add your business on Google Maps:
Step 1: Open Google Maps and check if your business name is present. Search your business name on Maps. If it shows up, you are already listed and need to claim the business.
Step 2: If your business name does not appear on the maps, you need to add the place. Click on the prompt “Add a Missing Place to Google Maps”.
Step 3: Enter business details viz. name, address, category, phone number and other requested data.
Step 4: Once done, click on “Claim the Business” and follow the on-screen instructions to finish the verification for business.
Once your business is verified, you will receive a confirmation email notifying the same. Your customers can then view your business across Google searches and maps.
Was this article helpful? Read more about digital marketing trends and updates on Search Engine Fox and boost your business online visibility.