Local search has become powerful for the businesses in past few years as potential customers often use search terms such as “near me”, “nearby” to find the information about the local shops and businesses. This makes it of utmost importance for businesses to improve their local visibility.
To help optimize your business locally, we have prepared a comprehensive guide which will take you through all the aspects that are required to increase your visibility in search.
What is Local SEO?
Local SEO helps businesses promote their services and products to the prospective buyers within a specific location. Local results appear for customers who search for businesses and places near their location. To determine the local businesses, search engines such as Google relays on signals based on its relevance, distance and prominence. These factors all combined helps them show the best relevant results for the inserted search query.
Local SEO plays an important role for your business to become locally visible online and below are few tactics that would help you create your local presence:
Create & Optimize Google My Business Profile
Google My Business listing is considered as the backbone of the local SEO. Creating a profile on this Google tool and optimizing it is the most effective method to rank in Google Maps as well as gain visibility in local search.
To learn more on how to list your business on Google My Business, check out our full post here.
Once you have listed your business on Google, you need to ensure it is fully optimized in order to maximize the scope of visibility. To optimize your business:
- Verify your ownership to the business
- Provide accurate and up-to-date information
- Keep your business working hours accurate
- Include website link, visuals, services, products, payment methods and all other required details
- Publish services/products and highlight offers through Google Post feature
Get Listed In Authoritative Business Directories
Listing business in third party directories are key component of local SEO and helps improve business local presence. Link earning is always appreciated by Google instead of link building and you can know the difference between both on our exclusive post here.
Local citation on authoritative sites will not only help your business gain visibility, it will also boost business local SEO. Some of the local sites that businesses need to consider are:
The more directories your business is listed under, the more visibility you will have online.
Create Local Content and Include Location-Based Keywords
The most important aspect of the local SEO is creating high quality content with location based keywords targeted in it. The more accurate your keyword phrases are, it is more likely to appear in search results for those search terms. Include location/country based search terms in your product and service pages as geographically targeted keywords help increase your local visibility.
Introducing location pages for businesses having multiple locations with information like store address, post code, phone numbers, map listed on it would help visitors and search engines. For single location businesses, it is advisable to include the business details on either About Us or Contact Us page.
Keep Your NAP Consistent Across Online Platforms
NAP stands for Name, Address and Phone Number. Keeping these attributes consistent all over the web makes it easy for people and search engines to find you. Inaccurate and improper NAP information can make visitors frustrated with them losing trust in the business.
Google also pays great attention to NAP and considers it while deciding brand’s authority and legitimacy. If it finds diverse information of your business and fails to determine which of it is correct about your business, it may not show the business in search results.
Add Location Tags To Social Media Posts
Nowadays buyers search and engage with businesses on social media. So, if you want to improve your local presence, it is important to utilize the power of social media.
Actively engaging with the potential customers on social media, posting updates about the business, tagging the locations on your highlights can help strengthen local visibility. It also helps to send location based signals to search engines.
Manage and Respond to Reviews
Reviews helps business increase their credibility and trust factor. Businesses with higher number of quality reviews are more likely to appear on top of the Google local searches.
It is also important to reply to the reviews – both positive and negative, as doing it induce a feeling among fellow customers that you value their feedback and are willing to offer quality service/product. Encourage customers to leave feedback by providing them direct link to your online business Google My Business listing.
Local SEO has an important place while devising the business online strategies and with the advent of the Google algorithms, search engine results have now became more and more user centric.
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