‘Tis the time where everyone is after digital marketing whether it is a company wants to improve the sales, conversion rate, drive visitors or a job seeker looking for a brighter career in the field of online marketing. Among digital marketing, Search Engine Optimization (SEO) is a critical and challenging part for marketing strategy. For every business that wants to be discovered online, it has to invest in SEO.
The investment in digital marketing has gone to new heights and a profession in the SEO can take professionals to a distant with job outlook growing stronger for those with suitable skills, whether you are a fresher or an experienced digital marketer.
At the initial stage, training is a good way to develop a firm base into SEO for professionals who have completed BBA, MBA, BCA, MCA, MSC IT. If you have completed a degree from any of these faculties and are seeking a new career or advance your career in this field, consider yourself preparing for an interview so you can outcast your competitor candidates.
We have been in touch with the agencies, digital marketing companies and compiled a set of 10 SEO interview questions and answers. Our question and answers are for freshers to top SEO executives and managers.
Q1. What is SEO?
A. The practise of increasing the quantity and quality of traffic to your website through organic search engine results.
Q2. What is a search engine? Can you name a few?
A. The search engine is an algorithmic program that lets web user search and identify items from the database that correspond to keywords or characters specified by the user. There are numerous search engines such as Google, Bing, Ask.com, AOL, Baidu, Duck Duck Go, Yandex.
Q3. Where did you got the foundation of SEO?
A. This answer depends on your situation, but it is good to ensure that you are well-versed in the field of SEO as the employer wants to make sure before hiring you. It is good to be true with the employer as a matter of transparency and truthfulness will develop a trust in you. Whether you have been trained at your previous job or earned a certificate at an institution, you can always demonstrate to ensure you are well trained for the job.
Q4. How will you devise an effective SEO strategy?
A. This is a type of question which you should be answering smartly as you might be tested here and so your skills. Factors you could mention within your answers such as knowing the goals, knowing the competition, understanding the audience, primary set of keywords to target, milestones to achieve, etc.
Q5. What factors make a website search engine friendly?
A. Website search engine friendliness is defined based on keywords targeted, quality of the content, Page Titles, Meta Descriptions, headings, algorithmic compliance, etc. Streamlining these components will let a website found in the search engine by the user.
Q6. What is your approach for keyword research?
A. Explain how you perform the keyword research and which tool do you use for keyword research (such as Google Keyword Planner). On top of this, you must demonstrate an example rather than simply guessing a keyword. Also drop light on using keyword phrases such as short-tail, long-tail, search volume, and the competition. Give your views on how to find the low hanging fruit keyword, which set of mix keyword should be considered.
Q7. What is the difference between on-page and off-page SEO?
A. On-page SEO includes factors such as:
– Page structure
– Internal linking
– Page speed
– Heading tags
– Image alt text, etc.
Off-page SEO includes those factors such as:
– Earning backlinks
– Local citations, etc.
Q8. How do you see the role of Google Analytics?
A. As an answer include it is basically used to measure the performance. Include using Google Analytics to look at acquisition, behaviour and conversion part to get deep insights of performance from different channels. Also include evaluation of data to interpret to measure the effectiveness of SEO strategy.
Q9. What is Google Search Console?
A free tool by Google which is a communicating tool with webmasters. The purpose is to let webmasters get insights on search queries, checking and indexing page status, check the coverage issues, review the schema markup performance, and optimize visibility of the websites. Not just that, you can manage robot.txt, disavow, etc.
Q10. Any clue on the Penguin update?
A. The Penguin Update rolled out in April 2012 whose main objective was to catch sites that were spamming, building low-quality links, networks and link farms referring to “black hat” link building techniques.
Q11. What Is Google Pigeon Update?
A. Rolled out in July, the purpose was to provide more useful, relevant, and accurate local search results.
Q12. What was the Hummingbird update?
A. The goal of the update was to emphasize on natural search queries in order to understand the context more clearly.
Q13. What are backlinks?
A. Many candidates do fall for this one. Explain that backlink is what we call the links into a website from an external source. Don’t forget to mention that it should be a link earning practice rather than black hat practice.
Q14. How to measure success in SEO?
The success can be measured based on the key performance indicators (KPIs) defined by the company and it varies from company to company. For instance, increasing traffic to a web page, increasing conversions through newsletter sign up form or enquiry form, growing the number of inbound links, driving or improving traffic for a particular keyword. Basically, these factors are measured to devise the future strategy or amend the existing strategy.
Q15. What are the qualities to be effective in an SEO role?
A. Think about all of the different SEO skill sets required to be on top of the job role. For instance, one should be good in the research, understanding of the market and audience, competition as well as strong analytical skills. One should be trend spotter, adaptable and open to the change. Moreover, you can also include your plus points and learnt from the experience.
A full-proof preparation for the interview by demonstrating the skills, knowledge is the best way to go forward for your job opportunity. Though these are just a few questions and answers related to SEO interview, hope you secure the position for which you are applying.
Best of luck for your new endeavour.
Please visit SEO Trends 2021 to understand SEO future opportunities and scope