What is the difference between Link Building and Link Earning?

Link building and link earning both are the part of search engine optimization strategy. Both of these strategies always create confusion to SEO professionals as well as SEO clients. For better understanding of these strategies, please refer below information.

Link Building

It is the most popular search engine optimization strategy and you can say most of the SEO professionals started their career with this activity. Before 2012, it was the most effective strategy to rank the keywords in the search engines. Now a day, link building is not much appreciated by search engines like Google and to control this activity Google had launched Google Penguin update in 2012. After this update, there were millions of website owners who lost their ranking in Google.

Now, coming to the point, what is link building?

Link building is a search engine optimization strategy which is used by the SEO professional to boost their keyword ranking and website authority by linking their website URL s on different websites.  Below are a few examples of link building activities:

  • Article Submission
  • Press Releases with Optimized Anchor Text
  • Directory Submission
  • Blog Submission
  • Guest Posting
  • Comment Posting
  • Social Bookmarking
  • Forum Posting
  • Forum Signatures
  • Classified Submission
  • Embeddable Widgets
  • Advertorials

Link Earning

Link earning is also a search engine optimization strategy that has an objective to create mind blowing content which genuinely shared by the visitors on different platforms or any blogger or journalist mention your brand or link in their content.  This activity is appreciated by all the search engines. Below are a few examples of link earning activities:

  • In-depth Articles
  • Resource Type Content
  • Infographics
  • Third-party Authors Genially Mention Our Brands or Links
  • Videos
  • How to Content
  • Data Driven Content
  • Research and Survey Content
  • Industry Expertise Content
  • FAQs Content

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